Global marketer perspectives of social media vs. traditional campaigns ROI 2017

Global marketer perspectives of social media vs. traditional campaigns ROI 2017

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Overview

6

Marketing usage

7

Engagement rates

6

Competitors

5

Audience

6

Further related statistics

10

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Credit Suisse. (April 25, 2017). Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017 [Graph]. In Statista. Retrieved December 16, 2024, from

Credit Suisse. “Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017.” Chart. April 25, 2017. Statista. Accessed December 16, 2024.

Credit Suisse. (2017). Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017. Statista. Statista Inc.. Accessed: December 16, 2024.

Credit Suisse. “Perception of Return on Investment (Roi) on Social Media Vs. Traditional Media Ad Campaigns among Marketers Worldwide from March 2016 to March 2017.” Statista, Statista Inc., 25 Apr 2017,

Credit Suisse, Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017 Statista, (last visited December 16, 2024)

Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017 [Graph], Credit Suisse, April 25, 2017. [Online]. Available:

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