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Category: News
The Evolution of Customer Engagement, with AI
Roughly 71% of companies believe AI (artificial intelligence) offers the best ROI (return on investment) for customer engagement—but are we running too fast and furious at a solution that might not ultimately yield the best results? That is the question I would like to explore this week. Apply Digital surveyed 500 senior leaders from large […]
Influencer Marketing ROI (Measurement Guide)
Influencers and creators have transformed the way we shop and interact with brands. These digital trendsetters help brands establish credibility with target audiences while extending their reach. The 2024 Influencer Marketing Report found nearly half of all consumers trust influencers just as much as they did six months ago, while close to 30% trust them […]
Texas A&M Bachelor’s Degree Has Highest Return On Investment Among Texas Public Universities
For Texas students and parents looking for the best return on investment for their undergraduate degrees, the data is clear: Texas A&M University provides the best value among the state’s public institutions. An analysis from the Foundation for Research on Equal Opportunity (FREOPP) assessed the return on investment (ROI) — the estimated increase in lifetime […]
Databricks nears 9.5 billion mega-investment
With an estimated market value of $60 billion, Databricks is performing well. The company is expected to raise $9.5 billion through venture capital investors this week. Databricks’ ambitions are significant. After establishing a successful architecture for AI workloads with its lakehouse, its sights are now set on the analytics market. Expanded capabilities for driving GPUs, […]