State to study return on investment of Women/Gender Studies programs • Florida Phoenix

The state Board of Governors plans to commission a study of the economic return from Women- and Gender-Studies programs at Florida’s public universities. One lawmaker warned the effort is “trying to stage” an argument to get rid of the programs.  The governors, who oversee the State University System, included such programs at specific universities along […]

The need to seek return on investment on AI

Following Sir Keir Starmer’s pledge at the International Investment Summit on October 14, 2024, to remove AI regulations that “needlessly hold back investment,” and the government’s announcement of billions in AI investment deals, a significant rise in AI-driven digital transformation projects is expected across businesses. These projects are crucial for helping companies adapt to evolving […]

7 Best Digital Marketing Channels: ROI Comparison (2025)

Marketers will often describe digital marketing as the art of storytelling. While this is true to a certain extent, the avenue where the story is told, the audience, and — most importantly — the return on investment are often the main guiding factors, more so than the story. In other words, brands aim to maximize […]

Platforms with top influencer marketing ROI 2020

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Ability to measure social media marketing ROI worldwide 2020

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Personalization return per dollar spent 2020

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