78% of CFOs Plan to Increase GenAI Investments Despite ROI

Generative artificial intelligence (GenAI) has become an important tool for CFOs, who view the technology as critical to their organization’s strategic and operational planning. According to a PYMNTS Intelligence report, “Most CFOs See Limited ROI From GenAI, but Boost Its Investment,” despite the growing reliance on GenAI for medium-impact tasks like financial reporting and data […]

Marketing ROI: influencer vs traditional 2020

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Change in SEO ROI 2022

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Social media platforms largest ROI for B2B marketers 2023

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The Evolution of Customer Engagement, with AI

Roughly 71% of companies believe AI (artificial intelligence) offers the best ROI (return on investment) for customer engagement—but are we running too fast and furious at a solution that might not ultimately yield the best results? That is the question I would like to explore this week. Apply Digital surveyed 500 senior leaders from large […]

Influencer Marketing ROI (Measurement Guide)

Influencers and creators have transformed the way we shop and interact with brands. These digital trendsetters help brands establish credibility with target audiences while extending their reach. The 2024 Influencer Marketing Report found nearly half of all consumers trust influencers just as much as they did six months ago, while close to 30% trust them […]

Texas A&M Bachelor’s Degree Has Highest Return On Investment Among Texas Public Universities

For Texas students and parents looking for the best return on investment for their undergraduate degrees, the data is clear: Texas A&M University provides the best value among the state’s public institutions. An analysis from the Foundation for Research on Equal Opportunity (FREOPP) assessed the return on investment (ROI) — the estimated increase in lifetime […]

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